Companies collect information from customers to provide customized services and stay competitive. Customers too can find high value in exchanging their information for personalized services. But is the data market always a win-win situation? What are the trade-offs you make when you pay for services with personal information? In this conversation, we will shed light on the hidden privacy challenges that new technology-based services bring about. We will also delve into the future of corporate data collection and digital advertising, including facial recognition technology, mobile location analysis, and the “internet of things.”